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ARYZTA is underlining its commitment to accelerate growth with the appointment of Hannah Sibley as Product and Innovation Director, ARYZTA UK & Ireland.
Bread is a staple within most households, with 73% consuming packaged bread/roll products at least once a week. However, bread is no longer just seen as a convenient way to add substance to meals. Consumers are now recognising it as a way to add flavour, texture and nutrition too, demonstrated in the growing demand for fresh bread/roll products, with 70% consuming them at least once a week.